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Kelly Hollands @glow_beauty_skincare_wellbeing

As a freelance makeup artist I have worked with hundreds of women either to create ‘their everyday look’ or to mark a special occasion. I am passionate about skincare to enhance a person’s natural beauty (with or without makeup) and to help them look and feel confident on a day-to-day basis . I also run a successful salon-based business offering non-invasive, results driven treatments including Microneedling, Dermaplaning, LED light therapy or chemical peels and I sell vegan, cruelty free skincare and beauty tools to promote healthy, nourished skin. 

I’m thinking about changing my makeup look. I’m in my mid 40’s and I seem to be wearing 4 different types of base (concealer, bb cream, foundation and pressed powder) then bronzer or blusher, eyeliner, mascara and lip gloss. How can I make my everyday makeup simpler and more effective please.

When it comes to make-up, less is definitely more, especially as our skin matures.  What we wore in our 20’s and 30’s may all of a sudden be too much for our complexion and rather than concealing our flaws, may end up emphasising them. Make-up needs to be adapted to suit not only our skin tones, but the condition of our skin. It’s so important to adopt a good skincare routine so that you can feel comfortable wearing lots, little or no makeup at all.

Wear a tinted moisturiser that also doubles as an SPF.  You can get some fantastic high factor, lightweight and sheer tinted moisturisers that give enough coverage for daytime wear.  The right tinted moisturiser will also hydrate your skin and leave you with a glowing finish.  Perfect for 40+ skins.

Switch to a mineral foundation (which is a loose powder) and apply with a Kabuki brush. Mineral foundations are extremely versatile products and because they are a powder, you can build the coverage to suit. It will also mean you don’t need to use a separate pressed or loose powder as the mineral foundation will also help to keep shine at bay. Mineral makeup is free of irritants, making it a great choice for people with sensitive skins. It allows your skin to breathe and doesn’t clog your pores.

Why not substitute the look of eyeliner by using an eyeshadow or your bronzer as an eyeliner? By using a small angled brush, draw a thin line along the top lid as close to your lash line as possible and either leave or smudge/smoke the line along the top and underneath. You can also dampen the brush and use it in the same way you would an eyeliner for a more sharper line.

Choose a cream blusher to create a more natural healthy glow. It’s extremely easy to blend, is long lasting and you can apply with just your (clean) fingertips. It’s perfect for older skins and for anyone who suffers from dehydrated skin and will give you an enviable ‘no make-up’ make-up look.  It can also double up as a lip tint/gloss.

Rather than carrying around vast amounts of make-up, Tropic have an amazing, innovative customisable product available that means you can carry your whole personalised make-up look with you in one palette! The palette has a portrait mirror and contains magnetic pans that snap in and out. Once you purchase the case and pans (various sizes available) you can fill it with lipstick, concealer, eyeshadow, brow powder and (cream or powder) bronzer, blusher and highlighter! There are over 15 billion unique combinations to try!  The palette is convenient, takes up little room in your make-up bag and is completely recyclable.

I offer complimentary 1:1 skincare and makeup consultations and can advise on the right products (including shades and tones) that will enhance your best features.

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